Today’s Hotel/building operators must find a way to generate new revenues in the face of falling profits and increasing operating costs. Interactive services promise to provide users and guests with more customized content that will add value to the building experience. But, the market potential for interactive services is greater than in-room entertainment and information. To fully exploit the possibilities, building owners and operators must leverage their existing infrastructure to get more out of their investments. They must meet user needs by delivering customized IT services, interactive content, environmental controls, and property billing and maintenance, in a convenient, cost-effective way. To truly differentiate a property, owners must give users the world at their fingertips, and offer access to services that will create a customized, efficient environment.